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Why stay rooted

You can’t transplant
an old tree.

An old oak has spent decades sending roots into one patch of ground: the neighbours, the corner shop, the chair by the window, the walk to church. Dig it up and move it, and even with the best care it struggles.

People are much the same. So instead of moving the tree, Rooted brings the care to its roots. It turns the Ring camera already in the home into a quiet guardian that only speaks up when something’s wrong.

What the research says

People flourish where their roots are

35%

lower risk of dying over five years for older adults who felt the most day-to-day happiness, compared with the least, after adjusting for age, health and habits (3,853 people aged 52–79).

Steptoe & Wardle, PNAS, 2011
11–15%

longer lifespan on average for the most optimistic people, with better odds of living past 85.

Lee et al., PNAS, 2019
Neighbours

Among 3,154 older adults in Chicago, living alone was tied to higher mortality only for people who felt little connection to their neighbours. Where neighbours were close, the extra risk disappeared.

Jiang et al., Rutgers (PINE cohort study)

A note on the evidence: these are observational studies. They show strong, consistent associations rather than proof of cause, and happier or better-connected people may differ in other ways too. But they all point the same way: people do better where they feel at home and connected.

The worry

About 1 in 4 adults over 65 falls each year. And panic pendants tend to be left on the nightstand.

That fear of a fall nobody sees is often what pushes families toward a move. Rooted is built to take that fear away. Source: CDC

How Rooted keeps watch

Four roots, three steps

A fall

A sudden drop to the floor and stillness afterwards, noticed on the Ring stream within seconds.

A stove left on

A burner burning in an empty kitchen gets a gentle reminder, then a louder one.

A call for help

“Help!”, “I fell!” or “¡Ayuda!” heard through the camera’s two-way audio.

A quiet camera

If Wi-Fi or power fails, a missing heartbeat switches alerts to cellular.

  1. 1
    At home

    A gentle chime in the home. One “I’m okay” and it’s over.

  2. 2
    Family

    No answer? An email to the family, and a text once SMS is set up.

  3. 3
    Emergency services

    Still nothing? Dispatch, with a brief for paramedics.